right now I am getting ready to start a series of ad's for new Tequila. I am keeping my open for fresh faces that are not what I already see via the agencies that we have worked with in the past. But one of the other products this company makes is a vodka which so far we have not done a ad's using models. We need clean clear faces... red seems to fall into the one of the types of personalities that might...I stress might work. The hair color really gives an impact to her features. There you go. There is no rush and we tell these "Nubees" that we also test reactions to ad's...if the results are positive then we may use them again.
That is how we start them out. Also down the road they might end up as part of a scene with other age specific models. It's basic stuff. Best Regards